Here We Goal

The road to goal achievement is full of good intentions. Many of us set up New Year’s Resolutions each year, but very few stick to them after the first weeks of January.

How to set goals that you actually can achieve?

→ See the complete case study on Medium.


Make a commitment

The process of writing down your goal forces the subconscious to accept the commitment, helping to get consistent results in the long term.

Setting up a goal should feel friendly and intuitive. An interface that speaks to you like a robot doesn’t inspire confidence.

To reduce the friction to create a goal, the categories are based on important areas of life: Health, Wealth, Intellect, Relationship and Emotions.


Divide Goals into smaller routines.

It allows you to keep your short term actions aligned with the long term goal. The Goals screen takes into consideration the concept of mental accounting: the tendency for humans to sort things in groups for different purposes.


Implementation intentions

A Behavioral Science strategy used to structure the Habits you create in the app. Many studies shows that is not motivation, but rather your plan for implementation that will have a meaningful impact on your behavior.


Leverage the Compound Effect

Commitment to do at least one thing every day will keep you moving a little closer towards your goal.

Feel the progress

Looking back over your accomplishments increases motivation and engagement. When we receive positive feedback, we become more engaged and perform better.


Visual design

Colors: The color palette is designed to be accessible, approachable and inspiring. Purple conveys a sense of energy and stands out among the traditional green and blue used in most goal setting apps.

Typography: Brown is a friendly geometric sans-serif released by Lineto. For the type scale, I wanted to assure good readability and contrast.

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→ Check the prototype.

→ See the complete case study on Medium.